Why Having Advertisements On The New NBA Jerseys Is OK

Dylan Wagner helped the FBI track down Tom Brady’s missing jerseys after spotting the item in the collection of Martin Maurico Ortega.

Wagner is a sports memorabilia collector who found himself in contact with Martin Maurico Ortega in December after selling him a jersey. The two later exchanged photos of their collections when Wagner noticed Ortega had a Brady jersey from Super Bowl XLIX, according to Boston’s WBZ-TV.

The league expects that the new 2?-by-2? inch jersey advertisements could generate at least $100 million annually. Major League Soccer teams have featured advertisements on their jerseys since 2007, and while MLS doesn’t rival the NBA’s size and viewership, they still manage to generate upwards of $6 million per year in revenue, according to Business Insider.

Other jersey sponsorships in the NBA include Harley-Davidson with the Milwaukee Bucks, Goodyear with the Cleveland Cavaliers, General Electric with the Boston Celtics, Disney with the Orlando Magic, StubHub with the Philadelphia 76ers and Fitbit with the Minnesota Timberwolves.

The NBA is allowing teams to sell one advertising patch on their uniforms, measuring no larger than 2 ? inches by 2 ? inches. In addition, the Nike swoosh will appear on the right shoulder of jerseys as part of that company’s new deal to become the NBA’s official uniform supplier.

NBA owners voted in April 2016 to allow teams to sell jersey advertising patches starting in 2017-18. The Hawks are the 13th NBA team to reach an agreement to do so, with companies reportedly paying $2.5 million to $10 million per year.

Hawks chief revenue officer Andrew Saltzman agreed with that characterization and said the deal is the team’s second largest annual sponsorship, behind only the Philips Arena naming-rights deal.
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